








go reborn is teaming up with Noir! to launch go-reborn's pop-up book. As usual Noir! will be nymphing it up with ridiculously good-looking models, perverted dwarves, sailors from the docks of doom and pretty little boys in pinstripe peep-toes. 



















Is Neil Perry the first artist to place an octopus on a totem pole? His strange and marvellous interpretation of Native American tribal art continues apace, with dream-like rabbits ghosting across the canvas and the aforementioned grotesquely comic totem pole squat and menacing in the centre of the piece. Neil has really integrated himself into the ‘go reborn’ collective and is a pleasure to have around – and importantly, his work is monstrously good.
ECA graduate Ali Thoms’ ‘Albal’ collection arrived today – an extensive hand-printed range of screen prints, devore and box art that is filling another corner of the cavernous space that is ‘go reborn’. Ali has been selling her handprinted scarves in Godiva Boutique’s Grassmarket store for years now and has had great success.
Each hour the space seems to put out creative feelers – the workshop and the gentle humming and clacking of the sewing machine, Neil’s quiet concentration as he creates his post-modern totem, AwareInjustice’s Jaco Justice keeping it all together, talking people through the process and building up his technological wizard’s corner day by day, stacks of laptops and printers and wires and drawing boards.
I’m sitting in the Armchair here on the other side of the turret contemplating the Crags. A massive bank of cloud is building up behind the volcanic rock, but Edinburgh is dry for now, the sun slicing through and picking out bright faces and glinting window-screens and white gulls flocking inland.
Day Three is literally the quiet before the storm, as tomorrow is the launch party when the ‘go reborn’ opens its’ doors to the curious people of Edinburgh and plies them with Bilgewater Gin – look out for our strapping doormen dressed by 21st Century Kilts, and the musical lift that will take you up to the wonderful, weird and wacked-out world of ‘go reborn’.









Introducing ‘go reborn’, Edinburgh’s pop-up guerrilla collective, who are bringing to the capital a collaborative and creative space & showroom for one month over the festival.
Godiva Boutique owner Fleur Macintosh has revolutionised the vintage and recycled fashion scene with a massively successful made-to-measure line currently flying off the rails. Her hardcore one-off mentality within Edinburgh’s fashion fraternity has been aped but never mastered, and this summer we take it a step further with the ‘go reborn’ initiative.
Located in the iconic ex-Venue on Calton Road, this unique central hub of creative excellence will also showcase art, design, nu-media and crafts with local and national artists. Projects include creating live canvas work which ‘go reborn’ fashion designers will work up on-site, turning out finished wearable garments for visitors to witness first hand. Visual artists and musicians will also feature at special bespoke functions. At ‘go reborn’ you can expect seminars and events showcased in a top class space towering over the festival with a majestic view of the Crags and from our turret watch Edinburgh sprawled out beneath.
Pop-up culture is by nature elusive. But when it does appear, oozing out of the pavement cracks, something very special occurs. Think Fritz Lang-inspired Tunnel 228, a 15-day culture happening in the bowels of the English capital that shook London to its very core. Even The Clash’s Mick Jones has taken advantage of the supernatural pop-up beast and opened a temporary rock n’ roll library for treasure-hunting geek enthusiasts. Fashion weeks across the globe have started to embrace the pop-up culture, with surprise stores springing up in vacant lots across cities full of flamboyant one-off pieces. Anyone can enter a pop-up store, if they can find it, and its short-fused life is born, burns and dies like a comet, quick, frenetic, hot and brilliant. Pop-up is something that grabs its barrio by the scruff of the neck and shakes it - it comes out of nowhere blazing art guns and laughing wildly.
· The ‘go reborn’ collective bring you their vision
· A trailblazing pop-up space for the Edinburgh Festival.
· A creative time-out bubble for passing art lovers and fashion foragers
· A boutique with many of Godiva’s top designers showing and selling their beguiling garments
· Live canvas work, digital art, installations
· In house graphic designers, photographers and nu-media specialists
· Pop-up, come in and go - reborn.